Analyzing Ad Carbon Footprint and Consumer Engagement of WildAid’s Sustainable Lifestyles Campaign
The climate crisis demands bold action from industries and society, and advertising is no exception. WildAid, in partnership with ad-filtering pioneer eyeo, set out to reduce the carbon footprint of our own campaigns through innovative approaches.
With support from emissions measurement platforms Scope3 and Hiili, and reduction partners SeenThis and Duration Media, we tested new ways to make our online ads not only more effective in spreading awareness about sustainable lifestyles but also more environmentally friendly. The goal was to see how we can reduce the carbon footprint of our digital campaigns—because even the ads we run to promote positive lifestyle shifts can impact the environment.
Read our white paper to learn more about our partnership, the results of our campaign pilot, and the key lessons that can help transform the advertising industry for a greener future.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
Journalists on deadline may email communications@wildaid.org