Bring Home Memories, Not Regrets

WildAid and the China Wildlife Conservation Association have co-launched a new PSA and billboard entitled ‘Bring Home Memories, Not Regrets’ in China. The new campaign, led by popular actress Yang Zi, calls on families not to purchase ivory and other wildlife products as souvenirs, ahead of May Day, a peak vacation and travel period in China.

WildAid’s latest campaign aims to target this group with materials specifically designed to address the motivations of these travelers, with the goal of further reducing the demand for ivory.