WildAid and the China Wildlife Conservation Association have co-launched a new PSA and billboard entitled ‘Bring Home Memories, Not Regrets’ in China. The new campaign, led by popular actress Yang Zi, calls on families not to purchase ivory and other wildlife products as souvenirs, ahead of May Day, a peak vacation and travel period in China.
WildAid’s latest campaign aims to target this group with materials specifically designed to address the motivations of these travelers, with the goal of further reducing the demand for ivory.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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