In this new PSA ‘Not-So Breaking News’ WildAid and CHANGE aim to raise awareness for the plight of pangolins in Vietnam and call on the general public to protect this endangered animal, with the message “The more we know, the less we harm pangolins.”
Although pangolins are protected by Vietnamese law, news stories about pangolin poaching and trading are rare. Over the coming months, this PSA and campaign will be broadcast on media channels across Vietnam, with particular focus on the provinces and cities where poaching and consumption of pangolin are still taking place.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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