By: Marian Liu
Hong Kong (CNN) Adeline Chan’s nose crinkled at the market’s pungent, briny smell.
A culture of fins
‘A shark trading hub’
‘Why the heck would you eat it?’
Pushback from big voices
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WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $230 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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