By: Serenitie Wang
Beijing (CNN)Changing attitudes among young Chinese means shark’s fin soup is increasingly off banquet menus, according to a new report from WildAid, which says the consumption of the delicacy is no longer the single greatest threat to sharks.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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