The connection between so-called “wet markets” and the Covid-19 pandemic is the focus of a major new effort dubbed END THE TRADE. We talk to Peter Knights, CEO of WildAid who warns of the health risks associated with eating wild animals. His organization is part of the campaign to stop commercial wildlife trade. Knights warns many smuggled wildlife species are host to pathogens that if spread to humans could lead to an even worse pandemic in the future.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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