Maggie Q is joining fellow WildAid Ambassadors Yao Ming, Li Bing Bing, and Jackie Chan for the “Say No” campaign urging consumers not to buy ivory and rhino horn products. The star of Nikita filmed several public service announcements in New York City yesterday for the campaign launched in April in partnership with WildAid, African Wildlife Foundation (AWF), and Save the Elephants.
“I am standing once again with WildAid because the demand for ivory and rhino horn are pushing elephants and rhinos closer to extinction,” said Maggie Q. “I can’t imagine a future without these beautiful creatures. And why are they dying? For trinkets, home décor, and hangover cures. We all must take responsibility to either change our behavior or inform those who do not see the destruction they are wreaking on these species with their choices.”
Due to the ivory and rhino horn trade as many as 25,000 elephants are killed every year and up to 95% of the world’s rhinos have been lost in the past four decades, with the last of the species in Mozambique recently falling victim to poachers.
“Our campaign is growing every day and Maggie has once again stepped forward to join us in ending the demand for endangered wildlife products,” added WildAid executive director Peter Knights. “We are working to create a breathtaking public service announcement and plan to premier Maggie’s message in the early Fall. It will certainly take our campaign to the next level.”
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WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $230 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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