In our largest campaign to date in China, we partnered with the Customs agency on a nation-wide campaign reminding travellers that it’s illegal to bring ivory products into China.  With assistance from Customs, we placed over 5000 billboards at 147 airports, border crossings and ports of entry in 42 cities across China.  The video version fo the message was broadcast on multiple state media TV networks and mandated by Customs for in-flight broadcast on all Chinese airlines.  Research by WWF-Globescan in China during 2018-2019 shows that one sub-group that with the highest persisting intention to buy ivory is frequent regional travelers.

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About WildAid

WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $218 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too. 

Journalists on deadline may email communications@wildaid.org