Eddie Peng, the China Sea Turtle Conservation Alliance and WildAid launched a new campaign in China to inspire public action on saving sea turtles.
In the new campaign, popular actor Eddie Peng encourages the public to become “sea turtle warriors” by taking simple actions that can help reduce threats to sea turtles and other marine wildlife.
“We need many more ‘sea turtle warriors.’ It doesn’t matter your profession or where you live, there are a lot of simple things we can all do to help these animals,” said Eddie Peng.
Eddie Peng recently appeared in ‘Between the Sea and Shore’, a film by WildAid about his journey around the world to meet local champions dedicated to protecting sea turtles.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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