To emphasize and warn of the dangers of wildlife consumption to public health, WildAid and CHANGE have launched The Host campaign in Vietnam, an innovative effort featuring MC/Journalist Trac Thuy Mieu and MC Phan Anh, among others.
The four campaign videos urge the public in Vietnam to stop consuming wildlife in order to help prevent similar pandemics in the future. They highlight the public health hazards associated with the wildlife trade that supplies consumers and specialty restaurants, as many species can carry pathogens which pose a danger to humans when transmission occurs.
The videos depict the grim implications of wildlife consumption through tongue-in-cheek portrayals of how the pandemic has altered everyday life. From having to work from home to unemployment to wedding cancellations/postponements, the videos depict the multitude of economic and social interruptions caused by COVID-19, and demonstrate the potential serious consequences of individual behavior on our communities.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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