Shanghai Disney Resort has launched a three-week the Join the Herd wildlife conservation campaign in partnership with WildAid and the China Wildlife Conservation Association.

The campaign opened with the showing of a special charity show of the Mandarin production of the Broadway musical The Lion King.

The highly-acclaimed musical, which features a range of African animal characters, recently celebrated its 300th performance and is one of the longest-running Broadway shows ever in China.

A percentage of proceeds from ticket sales from today’s charity show will be donated to the China Wildlife Conservation Association to support wildlife protection in China.

Before The Lion King, a panel discussed their understanding and support for China’s ban on trade in ivory and the Join the Herd initiative. As part of the campaign, a Join the Herdphotography exhibition was also opened to the public until May 7 in the lobby of the Walt Disney Grand Theater.

Throughout the exhibition period, guests can view wildlife photographs and short films to increase their awareness of the importance of wild animals’ conservation and the global fight against the ivory trade.

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WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $230 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too. 

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