
Beatrice, WildAid’s youngest conservation ambassador, has arrived in Cameroon!
In a groundbreaking initiative to engage and educate young minds about conservation, WildAid, in collaboration with AS Hope, launched Beatrice’s Wildlife Adventure in Cameroon. The launch took place on the heels of World Pangolin Day to underscore the importance of pangolins as a symbol of conservation in Cameroon.
This educational comic book aims to instill a sense of responsibility and pride in Cameroon’s natural heritage from an early age, inspiring the next generation of wildlife heroes and guardians of Cameroon’s rich biodiversity.
The comic book was first launched in Uganda in late 2022 and has been inspiring young people ever since. A survey conducted after introducing the comic and educator’s manual to wildlife clubs in 236 schools found that 99% of students wanted to learn more about helping wildlife, and 94% would share information about conservation with family and friends after learning with Beatrice. Inspired by this success, we initiated translating Beatrice’s Wildlife Adventure into French and adapted it culturally for a Cameroonian audience.
Beatrice’s Wildlife Adventure follows the journey of a young girl as she discovers the wonders of nature and learns the importance of protecting endangered species, including the highly threatened pangolin. The comic provides an accessible and entertaining way for children to learn about the value of wildlife conservation.
“Cameroon is home to some of the world’s most unique and endangered species. Educating young Cameroonians about their natural heritage at the earliest age is critical to ensuring they grow up to be stewards of conservation,” said Jennifer Biffot, WildAid Francophone Africa Representative. “This comic book is more than just a story; it’s a tool to spark curiosity, inspire action, and create a new generation committed to safeguarding our incredible wildlife.”
The launch took place at the Cité des Palmiers High School in Douala, where seven other schools joined to celebrate Cameroonian culture, environmental conservation, and the protection of pangolins. The launch was supported by the Ministry of Secondary Education through the Regional Delegate of the Littoral Region, Mrs. Félicité Eboa Thamar.
“This comic book is more than just a story; it’s a powerful educational tool,” she said. “By engaging young minds in an accessible and entertaining way, we’re encouraging a new generation of environmentally conscious citizens.”
Cameroon faces increasing threats from wildlife trafficking, habitat destruction, and illegal poaching. As the battle to protect endangered species continues, initiatives like Beatrice’s Wildlife Adventure are crucial in shaping attitudes toward conservation and nurturing lifelong advocates for nature.
“We believe that empowering children with knowledge about wildlife conservation will lead to long-term behavioral change,” said Freddy Ngoudi, President of AS Hope. “They will not only become wildlife champions but also inspire their communities to take action.”
The launch of Beatrice’s Wildlife Adventure aligns with Cameroon’s broader efforts to raise awareness of wildlife protection laws, particularly the promulgation of the New Wildlife Law on July 24, 2024, and aims to ensure that future generations understand the importance of conserving their country’s natural resources.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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