Originally published on Classy.com on April 16 2021.
Environmental sustainability is an ongoing movement, and Earth Day is an excellent reminder of our role. We’re acknowledging eight nonprofits leading the charge with dedicated fundraising campaigns as communities unite to support a cleaner, healthier, and more sustainable planet.
Organization Mission: WildAid is committed to reducing global consumption of wildlife products and increasing local support for conservation efforts. The organization’s unique approach fights against illegal wildlife trade by reducing demand for wildlife products with world-class communications campaigns. Each campaign supports stronger policies and improves enforcement while also inspiring public support for stronger conservation, including sustainable choices to protect wildlife habitats.
HOW WILDAID TAKES ACTION ON EARTH DAY:
WildAid’s Protect Wildlife, Prevent Pandemics campaign is their way of accelerating the efforts around permanent bushmeat bans in the midst of the growing attention on wildlife trade health risks. WildAid uses a proven track record of success with a unique model that will support anti-wildlife consumption and anti-poaching in Asia and Africa, with the support of donations and awareness. The fundraising campaign allows anyone in the world to partner in this mission and saves millions of animals in the process.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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