On International Day of Biodiversity, Peter Knights CEO and Founder at WildAid, joined a panel of experts on Channels Television’s Sunrise news program in Lagos, Nigeria, to discuss the importance of biodiversity for the health of our planet and for mankind. Watch the full interview below.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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