The U.S. Department of State, in partnership with WildAid, has produced three television public service announcements (PSAs) to combat wildlife trafficking featuring renowned actor Harrison Ford. More than 30 U.S. embassies in all regions of the world will showcase the PSAs in a global launch beginning June 5, World Environment Day. The ads will also be broadcast globally on television and cable stations.
The U.S. launch of the PSAs will take place at the United Nations with participation by WildAid’s Executive Director, Peter Knights, Special Envoy of the Secretary of State for Wildlife Trafficking Issues Bo Derek and U.S. Assistant Secretary of State for Oceans, Environment and Science Claudia A. McMurray. Senior representatives of partner nations in the U.S.-led Coalition Against Wildlife Trafficking, which includes the governments of Australia, Canada, Chile, India and the United Kingdom, will also participate in the event. The Coalition also includes 13 non-governmental organizations that share the goal of ending the illegal trade in wildlife and wildlife products.
Harrison Ford’s PSAs can now be viewed on our website.
Visit our website again soon to view recently filmed PSAs staring international action hero Jackie Chan and NBA star Yao Ming – both PSAs are specifically aimed at tiger conservation.
WildAid is also proud to announce our new partnership with one of Hollywood’s top celebrity stylists, David Babaii, who has created a line of hair-care products to support our programs. Actress Kate Hudson endorses the products, with the slogan “Tested on Kate, not on animals”; 10% of the profits go to support WildAid. The new product line, called David Babaii for WildAid, delivers our message to a whole new audience in the US, which is one of the top consumers of wildlife products after China.
For any questions about our new public service announcements, David Babaii for WildAid, or any of our wildlife conservation efforts, please contact info@wildaid.org.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
Journalists on deadline may email communications@wildaid.org
