We are proud to share our annual report for 2021, including these highlights:


  • We received over $135 million in donated media space from our partners.
  • Our campaigns with superstars Jackie Chan and Wang Yibo each garnered over one billion impressions.
  • According to surveys conducted, our BYOer messages inspired about 40% of the audience (200 million) to bring their own reusable items to reduce plastic consumption.
  • We increased our total number of marine protection sites by 19% over the year.


This success could not be achieved without your help and support!












Stay in touch and get the latest WildAid updates.


About WildAid

WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too. 

Journalists on deadline may email communications@wildaid.org