Go behind the scenes with The Duke of Cambridge, David Beckham, and Yao Ming as they speak out to protect elephants, rhinos, and sharks for future generations in their latest WildAid message. The trio met in London in September 2013 to film two messages that began airing globally, with targeted outreach in China and Vietnam, beginning in January 2014 as part of WildAid’s demand reduction campaign and the Royal Foundation’s United for Wildlife Collaboration.
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WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $218 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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