We’re proud to share our 2023/2024 Impact Report which reflects WildAid’s remarkable achievements in protecting wildlife and vital habitats in over 20 countries this past year.
In November 2023, we were honored to receive HRH Prince William’s prestigious Earthshot Prize in the “Restore Our Oceans” category. This incredible achievement elevated our marine enforcement efforts to powerhouse status globally. This recognition bolstered WildAid’s marine enforcement leadership reputation. It also opened doors to new partnerships, including an exciting collaboration with the Government of Canada to expand our marine protection work across Latin America and the Eastern Tropical Pacific.
In China, we continued to build on our unparalleled pro bono model, mobilizing consumer action and driving public and political will to protect wildlife. WildAid remains the only nonprofit organization directly messaging on individual climate action in the world’s two highest emitting countries: China and the United States.
This year, we strengthened our cross-collaborative projects, which unite our Wildlife, Marine, and Climate Programs in crucial countries to optimize our investment leverage and propel our brand visibility. These initiatives deliver extraordinary conservation, marine enforcement, and climate action results.
As you explore the highlights of our Programs in this report—from our campaign based on the first-ever DNA analysis of shark fin in Thailand to our pangolin work in Cameroon and China to our remarkable marine enforcement to protect sea turtles for the past ten years in Ecuador, to our climate work driving individual action in the United States and China—you’ll also see our unwavering commitment to financial transparency and efficiency. For the eleventh consecutive year, Charity Navigator has awarded us their highest rating—four stars with a 100 percent score—further affirming that your support is making a tangible difference.
We couldn’t do this without you. Thank you for your continued belief in our mission.
Dive deeper into this report and join us in building a future where wildlife and habitats thrive.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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