Press Release: Whiskers N Paws and WildAid call for an end to the global trading of wildlife for consumption.
Hong Kong – September 11, 2020 – Whiskers N Paws (WNP) and WildAid are pleased to announce their partnership to support the #EndTheTrade campaign to end the commercial trade of wildlife for consumption. WNP will support the campaign through a series of virtual activities for customers and from the sales of a bespoke “Love Animal Love Life” collection with proceeds going to support WildAid’s wildlife conservation projects in Hong Kong.
“As an organisation that encourages a ‘Love Animal Love Life’ mentality in Hong Kong, our partnership with WildAid on the #EndTheTrade campaign is very close to our hearts. This further cements our dedication to promote animal happiness and wellbeing, extending to wildlife animals,” said Vada Chung, Founder of Whiskers N Paws.
The #EndTheTrade campaign aims to garner signatures on the petition calling for an end to live wildlife markets and risky bushmeat consumption globally. Reports have shown that 71% of all emerging infectious diseases in the past several decades have originated from wild animals, with the rest from domestic animals.
“The COVID-19 pandemic has highlighted the dangers of virus transmission from wildlife to humans, ending the trade is among the most important decisions we can make to prevent future pandemics,” said Dorothy Cheng, WildAid’s Hong Kong Representative.
Launched by Global Wildlife Conservation, Wildlife Conservation Society and WildAid, #EndTheTrade is endorsed globally by 400 NGOs and supported by international ambassadors including Leonardo DiCaprio as well as celebrity advocates also include Sammy Leung, Annie Liu, Ng Yip Kwan, Selena Lee and Laurinda Ho.
Learn more about #EndTheTrade and sign the petition by visiting endthetrade.com
Together, Whiskers N Paws and WildAid believe that when the buying stops, the killing can too. Both parties are now presenting a series of fun virtual events from now until March 2021 – where families can participate with their kids during this new normal of learning at home.
 According to “Public Health Threat of New, Reemerging, and Neglected Zoonoses in the Industrialized World”
Sign the petition
By signing the petition, we are urging the world’s governments to recognize that this is among the most important decisions that the global community can make to prevent future pandemics and global disruption. Each voice matters.
At-Home 3D Origami Video Tutorial
Build your 3D wildlife origami at-home with a guided video tutorial to spread awareness and educate the next generation how wildlife trade is impacting our lives.
#LoveAnimalsLoveLife Collection Pack
Made for all animal lovers, each “Love Animals Love Life Collection Pack” includes one all-size t-shirt and one limited edition tote bag in collaboration with WildAid. It also comes along with our do-it-yourself 3D Origami kit designed specifically for the #EndtheTrade campaign.
100% net proceeds go towards WildAid HK. Each pack is priced at HKD 300 and available on WNP’s online shop for free shipping.
For media enquiries, please contact:
Michelle Chiu, Tel: +852 9019 4040, Email: firstname.lastname@example.org
WildAid Hong Kong
Eva Yoe, Tel: +852 9842 0592 Email: email@example.com
About Whiskers N Paws (WNP)
WNP’s flagship retail is Hong Kong’s first pet supplies store combining a shop with dedicated in-store animal adoption spaces in collaboration with different charity organizations to rehome dogs, cats and small animals. Educational workshops bring together communities to encourage a ‘Love Animal Love Life’ mentality for pawrents in Hong Kong, promoting animal happiness and wellbeing.
For consumers, Whiskers N Paws is a world-class, one-stop pet supplies store that offers quality curated products devoted to pets and pet parents. We care for our community and environment, and aim to leave a positive paw print wherever we reach. Our dream is to build a joyful, like-minded community and to connect millions of people through the love of animals by partnering with animal welfare organizations locally and globally.
Relaunched in 2020, Whiskers N Paws unveiled a plant-based cafe to bring life to animals, people and our planet continually. An extended food and beverage menu can be enjoyed by humans and dogs in a comfortable space alongside the retail store.
More information on WNP can be found at www.wnp.com.hk.
WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $218 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
More information on WildAid can be found at www.wildaid.org or follow us on FB/IG @WildAidHK
About #EndTheTrade Campaign
The Coalition to End the Trade was launched by Global Wildlife Conservation, Wildlife Conservation Society and WildAid, to implement a joint strategy to end the commercial trade in wild terrestrial animals (especially birds and mammals) for consumption.
The Coalition to End the Trade aims to help ensure this never happens again by addressing the likely cause of this pandemic and others: the commercial trade and sale in markets of wild terrestrial animals (particularly mammals and birds), for consumption. The commercial trade of wild terrestrial animals gives pathogens that have evolved with animals the perfect opportunity to jump to new hosts–humans–and spread through a globalized population.
Visit endthetrade.com to learn more.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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